![]() ![]() ![]() ![]() Throughout this decades-long journey to becoming a multibillion-dollar enterprise, Marvel's identity has continually shifted, careening between scrappy underdog and corporate behemoth. Over the course of a half century, Marvel's epic universe would become the most elaborate fictional narrative in history and serve as a modern American mythology for millions of readers. Spider-Man, the Fantastic Four, Captain America, the Incredible Hulk, the Avengers, Iron Man, Thor, the X-Men, Daredevil-these superheroes quickly won children's hearts and sparked the imaginations of pop artists, public intellectuals, and campus radicals. Operating out of a tiny office on Madison Avenue in the early 1960s, a struggling company called Marvel Comics presented a cast of brightly costumed characters distinguished by smart banter and compellingly human flaws. An unvarnished, unauthorized, behind-the-scenes account of one of the most dominant pop cultural forces in contemporary America ![]()
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